3ds Max Personas

CONTEXT

3ds Max is an incredibly complex tool that serves various industries. When I first joined that team, I was excited to learn more about the personas. However, to my biggest surprise, I realized that nothing of that sort existed; 3ds Max did not have official personas, or at least none backed by actual user research. When I pointed this out to manager, she asked me if I would be interested to work on it myself. Naturally, I accepted the challenge!

INITIAL PLAN

I had a plan in mind – this was going to be easy. My plan was to first, start attending conferences to connect with people and to get a better understanding of the different industries in which 3ds Max is mostly used (architecture, games, films, design visualization). Then, I was going to create a survey and send it to a ton of 3ds Max users. I had read Kim Goodwin’s book and her chapter on persona creation, so I was planning on following her technique to the letter.

SEND A SURVEY

La problématique que j’ai décidé de traiter est celle du gaspillage alimentaire. Dans la majorité des pays industrialisés, il s’agit d’un problème majeur, pourtant son ampleur reste assez méconnue des consommateurs.

ATTEND CONFERENCES

La problématique que j’ai décidé de traiter est celle du gaspillage alimentaire. Dans la majorité des pays industrialisés, il s’agit d’un problème majeur, pourtant son ampleur reste assez méconnue des consommateurs.

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It’s more than a table – it plays a central role in the day-to-day interactions of people in two rapidly evolving companies. It has connected craftspeople, suppliers and designers from cities across the North West. These tables embody the inventid approach to design to create functional products that are as responsible as they are beautiful.

BUILDING THE SURVEY

It’s more than a table – it plays a central role in the day-to-day interactions of people in two rapidly evolving companies. It has connected craftspeople, suppliers and designers from cities across the North West. These tables embody the inventid approach to design to create functional products that are as responsible as they are beautiful.

I SENT THE SURVEY

Creativity is the key to success in the future, and primary education is where teachers can bring creativity in children at that level. Creativity is the key to success in the future, and primary education is where teachers can bring creativity in children at that level. Everything was going smoothly…

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It’s more than a table – it plays a central role in the day-to-day interactions of people in two rapidly evolving companies. It has connected craftspeople, suppliers and designers from cities across the North West. These tables embody the inventid approach to design to create functional products that are as responsible as they are beautiful. It has connected craftspeople, suppliers and designers from cities across the North West. These tables embody the inventid approach to design to create functional products that are as responsible as they are beautiful.

FOR EACH CONFERENCE I HAD TO…
SCHEDULE INTERVIEWS BEFOREHAND

La problématique que j’ai décidé de traiter est celle du gaspillage alimentaire. Dans la majorité des pays industrialisés, il s’agit d’un problème majeur, pourtant son ampleur reste assez méconnue des consommateurs.

WRITE INTERVIEW PROTOCOL

La problématique que j’ai décidé de traiter est celle du gaspillage alimentaire. Dans la majorité des pays industrialisés, il s’agit d’un problème majeur, pourtant son ampleur reste assez méconnue des consommateurs.

CREATE EVERY PRINTED MATERIAL

La problématique que j’ai décidé de traiter est celle du gaspillage alimentaire. Dans la majorité des pays industrialisés, il s’agit d’un problème majeur, pourtant son ampleur reste assez méconnue des consommateurs.

CONDUCT AND RECORD THE INTERVIEWS

La problématique que j’ai décidé de traiter est celle du gaspillage alimentaire. Dans la majorité des pays industrialisés, il s’agit d’un problème majeur, pourtant son ampleur reste assez méconnue des consommateurs.

TRANSCRIBE AND ANALYSE THE INTERVIEWS

La problématique que j’ai décidé de traiter est celle du gaspillage alimentaire. Dans la majorité des pays industrialisés, il s’agit d’un problème majeur, pourtant son ampleur reste assez méconnue des consommateurs.

SUMMARIZE FINDINGS IN A WRITTEN REPORT

La problématique que j’ai décidé de traiter est celle du gaspillage alimentaire. Dans la majorité des pays industrialisés, il s’agit d’un problème majeur, pourtant son ampleur reste assez méconnue des consommateurs.

REALITY CHECK

Creativity is the key to success in the future, and primary education is where teachers can bring creativity in children at that level. Creativity is the key to success in the future, and primary education is where teachers can bring creativity in children at that level. Everything was going smoothly…

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WHY I THOUGHT MY DATA WAS USELESS

80% des répondants se considéraient comme des “généralistes”, ce faisant ils n’avaient pas précisé leur titre…

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Pourquoi segmenter nos utilisateurs en fonction de leur titre, si eux-même ne se définissent pas ainsi?

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It’s more than a table – it plays a central role in the day-to-day interactions of people in two rapidly evolving companies. It has connected craftspeople, suppliers and designers from cities across the North West. These tables embody the inventid approach to design to create functional products that are as responsible as they are beautiful.

AFTER THAT I CHANGED MY INTERVIEW FORMAT

It’s more than a table – it plays a central role in the day-to-day interactions of people in two rapidly evolving companies. It has connected craftspeople, suppliers and designers from cities across the North West. These tables embody the inventid approach to design to create functional products that are as responsible as they are beautiful.

THE REVISITED “PERSONAS”

It’s more than a table – it plays a central role in the day-to-day interactions of people in two rapidly evolving companies. It has connected craftspeople, suppliers and designers from cities across the North West. These tables embody the inventid approach to design to create functional products that are as responsible as they are beautiful.

ADDITIONAL WORK

It’s more than a table – it plays a central role in the day-to-day interactions of people in two rapidly evolving companies. It has connected craftspeople, suppliers and designers from cities across the North West. These tables embody the inventid approach to design to create functional products that are as responsible as they are beautiful.

Company
Autodesk - 3ds Max
Role
Senior UX Designer
Year
2020
Team Project
No
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